How to Read a French Menu

How to Read a French Menu Reading the menu in a  French restaurant  can be a little tricky, and not just because of language difficulties. There may be important differences between restaurants in France and in your own country, including what foods are offered and how they are prepared. Types of menus Le menu and la formule refer to the fixed-price menu, which includes two or more courses (with limited choices for each) and is usually the least expensive way to eat out in France. The choices may be written on the ardoise, which literally means slate. Ardoise can also refer  to the specials board the restaurant might display outside or on a wall at the entrance. The sheet of paper or booklet that the waiter hands you (what English speakers call the menu) is la carte, and anything you order from it is la carte, which means fixed-price menu. A couple of other important menus to know are: La carte des vins,  which is the wine menuUne dà ©gustation, which refers to a tasting menu, with small servings of multiple dishes (dà ©guster means to taste) Courses A French meal may include numerous courses, in this order: Un apà ©ritif cocktail, pre-dinner drinkUn amuse-bouche or amuse-gueule snack (just one or two bites)Une entrà ©e appetizer/starter (false cognate alert: entree can mean main course in English)Le plat principal main courseLe fromage cheeseLe dessert dessertLe cafà © coffeeUn digestif after-dinner drink Special Terms In addition to knowing how French restaurants list their food items and prices, as well as the names of courses, you should also familiarize yourself with special food terms. Le plat du jour is the daily special (literally, dish of the day), which is usually part of le menu.Gratuit and offert both mean free.The waiter will often add the word petit (little) to his offer: Un petit dessert? Un petit cafà ©?When youre full, say: Je nen peux plus or Jai bien/trop mangà ©. Other Terms To really feel comfortable ordering from the menu in a French restaurant, youll need to learn a number of common terms. The list below includes almost all common terms you would need to know to impress your friends while ordering in French. The list is broken down by categories, such as food preparation, portions and ingredients, and even regional dishes. Food Preparation   affin aged artisanal homemade, traditionally made la broche cooked on a skewer la vapeur steamed letouffe stewed au four baked biologique, bio organic bouilli boiled brl burnt coup en ds diced coup en tranches / rondelles sliced en crote in a crust en daube in stew, casserole en gele in aspic/gelatin farci stuffed fondu melted frit fried fum smoked glac frozen, icy, glazed grill grilled hach minced, ground (meat) maison homemade pol panfried relev highly seasoned, spicy sch dried truff with truffles truff de ___ dotted/speckled with ___ Tastes   aigre sour amer bitter piquant spicy sal salty, savory sucr sweet(ened) Portions, Ingredients, and Appearance   aiguillettes long, thin slices (of meat) aile wing, white meat aromates seasoning ___ volont (e.g., frites volont) all you can eat la choucroute sauerkraut crudits raw vegetables cuisse thigh, dark meat minc thin slice (of meat) fines herbes sweet herbs un mli-mlo assortment un morceau piece au pistou with basil pesto une pole de ___ assorted fried ___ la pure mashed potatoes une rondelle slice (of fruit, vegetable, sausage) une tranche slice (of bread, cake, meat) une truffe truffle (very expensive and rare fungus) Typical French and Regional Dishes aoli fish/vegetables with garlic mayonnaise aligot mashed potatoes with fresh cheese (Auvergne) le buf bourguignon beef stew (Burgundy) le brandade dish made with cod (Nmes) la bouillabaisse fish stew (Provence) le cassoulet meat and bean casserole (Languedoc) la choucroute (garnie) sauerkraut with meat (Alsace) le clafoutis fruit and thick custard tart le coq au vin chicken in red wine sauce la crme brle custard with a burnt sugar top la crme du Barry cream of cauliflower soup une crpe very thin pancake un croque madame ham and cheese sandwich topped with fried egg un croque monsieur ham and cheese sandwich une daube meat stew le foie gras goose liver ___ frites (moules frites, steak frites) ___ with fries/chips (mussels with fries/chips, steak with fries/chips) une gougre puff pastry filled with cheese la piprade tomato and bell pepper omelet (Basque) la pissaladire onion and anchovy pizza (Provence) la quiche lorraine bacon and cheese quiche la (salade de) chvre (chaud) green salad with goat cheese on toast la salade nioise mixed salad with anchovies, tuna, and hard boiled eggs la socca baked chickpea crpe (Nice) la soupe loignon French onion soup la tarte flambe pizza with very light crust (Alsace) la tarte normande apple and custard pie (Normandy) la tarte tatin upside down apple pie

About McLaughlin v. State of Florida in 1964

About McLaughlin v. State of Florida in 1964 Background: An interracial black-white couple, identified only as McLaughlin in the ruling, was prohibited from marrying under Florida law. Like same-sex couples prohibited from marrying today, they chose to live together anywayand were convicted under Florida Statute 798.05, which reads: Any negro man and white woman, or any white man and negro woman, who are not married to each other, who shall habitually live in and occupy in the nighttime the same room shall each be punished by imprisonment not exceeding twelve months, or by fine not exceeding five hundred dollars. Fast Facts: McLaughlin v. Florida Case Argued: Oct. 13-14, 1964Decision Issued: Dec. 7, 1964Petitioner: McLaughlinRespondent: State of FloridaKey Question: Can an interracial couple be subjected to race-contingent fornication charges?Majority Decision: White, Warren, Black, Clark, Brennan, Goldberg, Harlan, Stewart, DouglasDissenting: NoneRuling: The Supreme Court ruled that the Florida criminal statute that prohibits an unmarried interracial couple from habitually living in and occupying the same room in the night-time denies the equal protection of the laws guaranteed by the 14th Amendment, and is thus unconstitutional. The Central Question: Can an interracial couple be subjected to race-contingent fornication charges? Relevant Constitutional Text: The Fourteenth Amendment, which reads in part: No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws. The Courts Ruling: In a unanimous 9-0 ruling, the Court struck down 798.05 on grounds that it violates the Fourteenth Amendment. The Court also potentially opened the door to full legalization of interracial marriage by remarking that the 1883 Pace v. Alabama represents a limited view of the Equal Protection Clause which has not withstood analysis in the subsequent decisions of this Court. Justice Harlans Concurrence: Justice Marshall Harlan concurred with the unanimous ruling but expressed some frustration with the fact that Floridas blatantly discriminatory law banning interracial marriage was not directly addressed. Justice Stewarts Concurrence: Justice Potter Stewart, joined by Justice William O. Douglas, joined in the 9-0 ruling but expressed firm disagreement in principle with its implicit statement that racially discriminatory laws might be constitutional under certain circumstances if they serve some overriding statutory purpose. I think it is simply not possible, Justice Stewart wrote, for a state law to be valid under our Constitution which makes the criminality of an act depend upon the race of the actor. Aftermath: The case put an end to laws banning interracial relationships as a whole, but not to laws banning interracial marriage. That would come three years later in the landmark Loving v. Virginia (1967) case.

Operational Management Business Plan of a Special Event Essay

Operational Management Business Plan of a Special Event - Essay Example Siegel (2009, Pg. 21) says that this domain constitutes an important and critical part of business that governs the efficiency and quality with which products are manufactured or services are provided and involves numerous human intensive procedures. In fact, operations management also encompasses the effective distribution and supply of goods to customers. The history of operations management can be traced back to the Second World War when various researchers undertook complex studies to understand the various basic processes that influenced the course of army operations such as logistics, troop movement, supply routes etc (Pycraft, 2009, Pg. 43). This extensive focus on analyzing the pattern of military operations led to the evolution of military systems and provided the much needed insight into understand multilateral and interdisciplinary process that constitute the field of operations research. The discipline of operations research thus encompasses various scientific domains and depends on solutions like statistics, modeling and structured algorithms to provide some useful answers to complex problems that pertain to various business processes and operations within an organization. In this context, operations research does not rely much on considering the exact nature or area of specialization of the organization. According to McMahon (2007, Pg. 87), the sole purpose of employing operations research methods is to determine a scientific answer to a given complex scenario that can enhance the performance of the company and thus requires the collaboration of experts from several disciplines to understand the problem from a quantitative perspective. Thus, operations research provides numerous tools, methods and procedures that help solve many issues pertaining to operations management (Wagen, 2009, Pg. 63). Operations management is also influenced by industrial engineering that helps understand a given problem area from an engineering perspective and develop re quisite solutions. The current paper describes the usefulness of operations management in organizing special events like seminars and conferences. Various issues pertaining to event management like planning, purchasing, inventory management, logistics, budgeting and quality will be considered when describing the applicability of operations management to this particular business area. The manner in which different components work together in organizing a successful event and the role of operations management in reducing costs and ensuring profitability has been highlighted. Specifically, the paper discusses the usefulness of operations management in organizing a networking event for reputed firms such as an investment bank. Investment banks regularly organize such events to interact with potential customers, forge new contacts with major players in different industries and strengthen relationships with existing customers. Typical attendees to these events included high profile repres entatives from several prominent companies operating in various industries. Role of operations management in organizing events A networking event, such as the one discussed in this paper, is not just a luxurious business party, but is in fact an important marketing exercise for investment banks that is aimed at promoting their services through personal interaction with potential clients. While the event has to display the reputation and prominence of the investment bank, the primary goal of the event

Social Psychology Paper Essay Example | Topics and Well Written Essays - 1000 words

Social Psychology Paper - Essay Example We are to define the terms, map the terms to excerpts from the examples, and then correlate the reasons we selected those excerpts to those definitions. Terms to define and understand Confirmation Bias Balez (2008) defines confirmation bias as something that occurs when people project their expectations on one another and the other reacts in the way that person is projecting. This is commonly referred to as the "Pygmalion effect" (Overview section, para. 1). If one expects the best from another that is what one will receive. Conversely, if one expects the worst treatment, this is what one will receive. In the second scenario it was stated, â€Å"Though disappointed, he tried to hide it because at least she seemed to care for the students and it wasn’t really her fault that so many students showed up at the same time† (Example 2, 2011). Because Jonathan believed the best in Dr. Jones, he looked for ways to defend her behavior in cutting the advising sessions short. Addit ionally, Jonathan thought, â€Å"at least she seemed to care for the students† and â€Å"Dr. Jones was impressed with Jonathan’s maturity† (Example 2, 2011). External Locus of Control A person's perception of the source of his or her fate is termed locus of control. Those with an internal locus of control believe they are in control of their destiny or what may or may not occur in their environment. Treven & Treven (2011) describe those guided by an external locus of control as being guided by something outside him or herself. Externals faced with a stressor are more likely to be stressed, passive, and defensive. â€Å"She tried to disguise her disappointment and anger because her advisor cared too little for his students to allow enough time to meet every student for the time they needed† (Example 1, 2011). If Jessica had given much thought to the timing of their sessions, late in the term, a long wait, she may have realized that there would be concerns with the time frame. Both students were affected by the timing of the session being shortened and in being disappointed. However, Jessica was affected from an external standpoint and became angry and appeared â€Å"rude and incompetent† to her advisor (Example 1, 2011). Fundamental Attribution Error Per Changingminds.org (2011), the ability humans have to attribute the cause of events to one thing or another exists because humans have a need to explain the world, in their own mind and to those around them. This helps each of us to feel like we have some sense of control. When explaining behavior, it can affect the standing of people within a group. When another person has erred, we will often use internal attribution, saying it is due to personality factors. When we have erred, we will more likely use external attribution, attributing causes to situational factors rather than blaming ourselves. Antello, Prilipko, & Sheridan-Pereira (2010) define fundamental attribution error aaccording to Heider from 1958 as "observers attribute characteristics to actors on the basis of the actor's behavior" (Literature Review, para. 4). â€Å"Upon entering the room he was disappointed to hear Dr. Jones say she was running late with his student meetings and would have to get done in 10 minutes and there was only time for last minute checks of her schedule† (Example 1, 2011). â€Å"Because her advisor cared too little for his students† (Example 1, 2011). Jessica refused to take responsibility for her situation by getting angry. She

Kenndey and King Essay Example for Free

Kenndey and King Essay What does Hemingways attitude toward the character of Robert Cohn appear to be? Support your answer with at least two examples from the excerpt. Robert Cohn has a low self esteem. Hemmingway, sees Cohn as a mark and gets other people to do his job. 2. Find an example of vigorous English from the excerpt. He took it out in boxing, and he came out of Princeton with painful self-consciousness and the flattened nose, and was married by the first girl who was nice to him. . How is Hemingways love for sports represented in this excerpt? Hemingway incorperates his love for sports into the story by talking about his favorite sports are Football and Boxing . 4. Hemingway was influenced by the stream of consciousness style of fellow writer Gertrude Stein. Find an example from the excerpt of how Hemingway incorporated this style into his own. An example of hemingway incorporated his style is â€Å"I mistrust all frank and simple people, especially when their stories hold together, and I always had a suspicion that perhaps Robert Cohn had never been middleweight boxing champion, and that perhaps a horse had stepped on his face, or that maybe his mother had been frightened. 5. What is the tone of this excerpt? Do you feel the story will end in a positive or negative way for Robert Cohn? The story will end in a positive or maybe negative way for Robert Cohn. Its up to him to make the choice himself.

Pornography Does Not Cause Rape :: Argumentative Persuasive Argument Essays

Pornography Does Not Cause Rape It’s no secret that the United States of America is the number one country in the world for crime and pornography. A lot of speculation is occurring whether or not pornography is the cause of rape. Diana Russell believes whole heartily that pornography is the cause of rape. She claims that pornography shows that women are susceptible and can lead men on by thinking that rape is okay. I would love to know how Mrs. Russell figures that pornography is the primary source for molestation. Obviously, she hasn’t seen much of pornography. Pornography is the material, whether it be pictures, novels, or movies, that shows sexual encounters with people. The porno industry has boosted its numbers close to a billion dollars, and that was in the United States alone. What makes Mrs. Russell’s argument so ludicrous is the fact that she says that ALL pornography leads to rape. How does a woman willing to perform fellatio to a man an act of rape? How does a man performing cunnilingus on a woman an act of rape? Last I checked, rape was an act of violence; I seriously doubt that any man is going to point a gun to a woman’s head and say â€Å"Let me perform cunnilingus on you!† Of course, I would understand if Mrs. Russell would have said violent pornography. Violent pornography usually revolves around men overpowering women, or women overpowering men, or women overpowering women for that matter. Usually violent pornography has a lot of whips and chains, and a lot of nipple tortures and other clamps that are attached to any other orifices. But can we really say that even violent pornography causes rape? Ted Bundy would say yes, but I say no. Want proof? Alright, let’s look at Japan. Japanese pornography is 80% violent, even their animation films have some sort of alien with ten thousand tentacles all forcing themselves inside a scared and terrified woman. But here is the kicker, Japan only has twenty-two hundred (2200) rapes in a single year. Want to know how many are in the United States? Ninety-thousand (90,000) in one year.

On Being Brought from Africa to America: Issue of Race Essay

Wheatly ´s poem â€Å"On being brought from Africa to America† consists of two central messages. First Wheatly ´s gratitude for her Christian salvation that â€Å"mercy† embodied as the enslavement brought her not only to America, but, â€Å"thaught [her] benighted soul to understand.† Second there is a subtle message, a delicate revolutionary thought, dealing with the issue of race. â€Å"Remember, Christians, Negros, black as Cain† describes the importance to remember that those who do right according to Christian belief and are converted and saved like Wheatly will be rewarded in heaven regardless of their skin colour. Her subtle emphasis on religion becomes a gateway for her statement against racism that every other slave should be equal on earth as well. The diversity of tone as at first there is gratitude tuned with understanding, yet in the end authoritative diction and sound creates a more mild, soothing than aggressive tone and claim on racism . The Ballot or the Bullet† speech by Malcolm X concerns the crossroads, a descriptive determination, that Afro Americans have to encounter, choosing between trusting in American democracy and justice to eventually gain equality â€Å"the ballot† or taking matters into their own hands becoming much more militant â€Å"the bullet†. In fact Afro Americans either need to push harder for their rights to be acknowledged by society or there is a need of a physical fight against the system to overcome the â€Å"American nightmare†. With patience and faith, in 1964 Afro Americans still encountered segregation. Malcolm ´s religious background, his aggressive negotiation, contrasting juxtaposition and provocation like â€Å"[†¦] if the white man does not want us to be anti-white, let him stop oppressing and exploiting and degrading us† or â€Å"our mothers and fathers invested sweat and blood† creates a too aggressive tone, militant and radical, . DuBois first chapter in â€Å"Souls of Black Folk†, brings awareness to the fact that there is a â€Å"problem of the twentieth century, [and it], is the problem of the colour line.†. Afro Americans seem to be haunted by a double image and as a result, see themselves through the eyes of others, especially white America â€Å"longing to attain self-conscious manhood, to merge [the] double self into a better and truer self.† Du Bois internal conflict â€Å"double consciousness† proposes to Afro Americans to simply strive to become â€Å"[†¦] both a Negro and an American, without being cursed and spit upon by his fellows†. The chapter also addresses themes such as the salience of political power, the need for civil rights, innate loyalty of the Negro, ideal education, unfulfilled promise to the Negro, and a future bi-racial America. All this content is presented within an alleviating tone, intended as negotiation. DuBois â€Å"Souls of Black Folk† is the strongest text concerning the issues of race as for his alleviating tone serves best for negotiation in both radical -superior and inferior- sides of segregation. In fact by choosing an alternating, subtle and friendly tone, the aggressiveness somehow is eased into acceptance, and the militant, radical anti racist encounters a mirror showing his own personal circumstance within segregation. DuBois not only targets exclusively at the suppressor â€Å"that happens to be the a white man† like Malcolm X, he rather aims at the internal conflict within every oppressed Afro American. Yet enlightenment and internal balance, serves as initial step to overcome the issues of race in order to achieve ultimate equalisation. Lack of religious fundamentalism, militancy and only subtle and non-violent provocation creates a body of thoughts free of extremes. DuBois adjustment of his writing style from a rather narrative tone in Philadelphia Negro(1899) with regards to his manly white audience towards an advocating tone in The Souls of Black Folk (1903), his civil rights activism, crusade on segregation, political disfranchisement and intended improvement of Afro American life strengthen his arguments. Amongst revolutionary thoughts, aggressive radicalism and hatred, DuBois set of tone and arguments is the best harmonising way within an era of riot and anger against segregation and racial injustice. http://www.occidentaldissent.com/american-racial-history-timeline-2/american-racial-history-timeline-1900-1960/

Best Buy Marketing Plan

2012 4/26/2012 Marketing Plan The Micro Environment The Company: Best Buy’s mission statement is â€Å"Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles. Thanks for stopping. † Their company perspective is the following â€Å"Our vision is to make life fun and easy. Our business strategy is to bring technology and consumers together in a retail environment that focuses on educating consumers on the features and benefits of technology and entertainment products, while maximizing overall profitability.We believe our stores offer consumers meaningful advantages in store environment, product value, selection and service, all of which advance our objectives of enhancing our business model, gaining market share and improving profitability. † Best Buy strives to continue its growth and innovation in order to come up with new ideas and new ways to intr igue their customers and also new ways for their employees to work as a team and work together.One of their goals is to offer solutions for entertainment and technology that will meet their customers’ needs, â€Å"end-to-end. † Best Buy’s core competencies is simply to make technology and entertainment products affordable and easy to use for their customers. â€Å"We're world-class in store experience, customer orientation, inventory management, executing new store concepts, and rallying our people around common goals, as well as, marketing, merchandising and related disciplines. † Some areas of improvement that Best Buy is currently undergoing are to be greener.In order to do so, they have to add more green vehicles when it comes to transportation and also stocking more green products in their stores so they can educate their customers about the impacts they may have by purchasing green products. Competitive review: Best Buy’s top three main compe titors include Wal-Mart, Target, and RadioShack. Wal-Mart not only engages in the retail sale of electronic goods, but also offers food, health and beauty aids, apparel for women, girls, men, boys, and infants, jewelry, and a wide variety of many other products.Their market cap is $211. 51 B, which as you can see is much larger than Best Buy’s market cap, but the reason is simply because Wal-Mart specializes in selling a wide range of products and not solely electronics. Wall-Mart is the world’s largest retailer and grocery store by sales, which amounts to almost 50% more than its closest competitors combined, such as Target and Sears. One of Wal-Mart's biggest strengths is that many suppliers give in to Wal-Mart’s pressure because they depend heavily on the discount retailer that they offer for a majority of their sales.One of Wal-Mart’s weaknesses has to do with their reliance on Chinese-made imports because the company may become vulnerable to a weaken ing dollar or strengthening of the Yuan. Since Wal-Mart purchases the majority of their products from China every year, if the Yuan dollar strengthens, Wal-Mart will soon have to pay more for their merchandise that comes from China, which will further affect Wal-Mart’s bottom line. Target is very similar to Best Buy and like Wal-Mart they offer far more then just consumer electronics.Most of their stores include clothing, furniture, and a grocery department. In the last year, their stock has hit a 52-week low of $45. 28 and 52-week high of $58. 95, compared to that of Best Buy, which has a low of $19. 79 and a high of $32. 85. The reason the stock for Target is worth more is because they offer a larger variety of products so they have a larger market share then Best Buy. When you compare the quality of electronic products between Best Buy and Target you will see that Best Buy has the advantage.For example with TV’s, Target will offer more of the smaller named more affo rdable televisions. These TV’s can not compare to the quality of the big name products that Best Buy offers, such as Pioneer Elite. The biggest strength that Target has is their wide array of products from many different departments. But they also have a weakness for their customer service. Many times you can go into the store and never be helped by one of the employees. Then when you find one, they are uneducated on many of the products.RadioShack is similar to Best Buy since they both engage in the retail sale of electronic products and services. Some products include home entertainment systems, scanners, GPS products, digital camera, and many others. â€Å"As of March 31, 2011, the company operated 4,467 company-operated retail stores under the RadioShack brand name in the United States; and 1,304 kiosks located in Target and Sam’s Club stores. † Their market cap is a total of 732. 80 M, compared to Best Buy’s market cap of 8. 88 B.RadioShack recently launched a new low price guarantee on mobile phones in order to attract customers and show them that they are offering the best deals. It is also has a Trade and Save program which allows customers to trade in their used mobile phones and other electronic devices for immediate credit toward their next purchase. The company also has a new Mobile Product Support which provides customers with free specialist support to help them resolve any of their mobile phones or other device-related issues at no additional cost.RadioShack is currently undergoing a plunge in their stock price due to the significant growth of the online retail market, such as eBay and Amazon. Corporate partners review and channels: Best Buy is an electronic retail store, according to the Best Buy 2011 fiscal year report, they operate 1,099 US Bes Buy stores, 6 Magnolia Audio Video Stores specializing in high-end electronics, 6 Audio Visions Stores, 117 Best Buy Mobile Stores and 35 Pacific Sales kitchen and bath cent er Stores (in Southern California, Arizona, and Nevada).Best buy also operates on the international market with 71 Best Buy Stores in Canada, 2440 Best Buy’s in Europe – Small Box, 6 Best Buy’s in Europe – Big Box, 166 Five Star Stores, 8 China Best Buy Stores, 10 Best Buy Mobile Canada, 6 Mexico Best Buy Stores, 2 Turkey Best Buy Stores and 146 future shop stores throughout Canada. In the U. S. Best Buy has a 1,200 square foot Best Buy Mobile store as well as a 20,000, 30,000 and 45,000 square foot Best Buy big box store. In Canada, Future Shop stores average 26,000 square feet and Canadian Best Buy stores average 32,000 square feet.In Europe, The Carphone Warehouse and The Phone House stores average 800 square feet. Best Buy also operates online, allowing Customers to purchase product on line at www. bestbuy. com. The main challenge associated to Best Buy distribution is that the company relies on a handful number of vendors for the supply of their prod uct. Best Buy only accounts for 60 percent of the merchandise it purchases, therefore if any supplier is unable to supply or there is disruption and lost from any vendor, the company may not be able to meet the demand of the customers. Product review:Best buy offer product such as electronic, home office product, entertainment software, appliances and related services. Consumer electronic is their largest product category which includes video and audio equipment such as television sets, DVD player, audio system, portable audio player and car stereo. Some of the Home office products are computers, telephone, cellular phone, copier and calculator. Entertainment software offered are CD, DVD, computer software and video games. Best Buy home appliances are dish washer, air conditioners, washing machine, dryers, ranges and refrigerator.Best Buy offers sales on multiple of their items which are computer, tablets, home theater, mobile phones, IPod, cameras, car GPS, appliances, home, finess es, music instrument, video games and movies. However, Best Buy’s most famous sale is on black Friday, they are among â€Å"the top 3 brick and mortar retailers† according to blackFridayads. com. Best buy has a price matching guarantee police they state â€Å"Best Buy will match the price if you find a lower price on an identical available product at a local retail competitor's store, a local Best Buy retail store or BestBuy. com.Simply let us know when you are making your purchase or during the return and exchange period. † Matching prices to competitor such as Amazon and Wal-Mart. The Bureau of Economic Analysis recorded negative growth rate for retail stores during the third and fourth quarters of 2008. Best Buy is the largest U. S consumer electronic retailer by revenue, with $40 billion in net sales in fiscal 2008. Best Buy revenues have increase since 2007 it went from 35. 9 billion in February 2007 to 50. 3 billion in February 2011. The gross profit has a lso considerably increased by 46. 5% since 2008. There is also a considerable increase in their net income, it went from 1. 38 billion to 2. 70 billion in 2011. However, and their operating incomes have also increased, due to an increase of 92. 14% in the depreciation and amortization. In overall their profit has been increasing since 2007. Market/industry description and overview: Over the last few years the consumer electronics retail industry has taken a big hit. One of the big factors for this is the recession; people have less money to spend on material possessions then they used too.The big retail stores such as Best Buy and Target have lost profits due to customers looking to find the best deal possible to save money. Some of Best Buy’s biggest competitors, Amazon for example, have been able to take advantage of this by selling items online at a much lower price. Many times it is a price that Best Buy and many other large retail stores cannot match. An article from htt p://ledfrog. com/blog/2011/04/the-future-of-big-box-retailers/ stated, â€Å"I can go to the store, check out a new camcorder or surround sound system and then decide if it’s something I want.If it is, I’ll ask the manager if they can match Amazon’s deeply discounted price. If he can, I’ll buy it at Best Buy. If not, I’ll go home and order it online. † Because of the online shopping, the market for electronic retailers is shrinking so it will be important to capitalize on the market that is there. The Macro Environment Culture Best Buy wants its main consumers to be in the middle to upper class. It is because of this that they do not specifically target any one gender or race. As long as the consumer has the money to spend Best Buy will want to service them.Those apply to Best Buy as a whole throughout the country; regionally things are a little different. Depending on what region the store is located Best Buy will have to focus on different things. For example in South Los Angeles where the population is predominantly Hispanic and primarily speak Spanish, the employees that are hired there are going to have to know how to speak Spanish, and many of the product signs can have Spanish written on them too. So Best Buy can have the same message throughout the company, but you are going to have to focus more on the little details of where the store is regionally so you do not offend the customers.Demographics: As a company Best Buy has divided its core customers into five different demographic segments, and they call it customer centricity. They have given a name to each one of these segments, Barry, Jill, Buzz, Ray, and Mr. Storefront. Barry is a man in the age range of 24 to 45 who is an affluent tech enthusiast; typically he will be in the higher income bracket and spend more money. Jill is a suburban mom with a targeted age of 24 to 45; she is also in a high income bracket but does not like the whole shopping experienc e for tech products. Buzz is either male or female with a targeted age of 18 to 24.They would be young shoppers into gadgets, video games, and movies, and is in a low income bracket. Ray is a price-conscious family guy between the ages of 24 to 45; he will be looking for the best deals and likes to see advertisements, also he is in a middle income bracket. Mr. Storefront is a small business owner in any age bracket and any income bracket. They have also divided two other segments of customers who are outside of their core targets. The first is named Carrie and she is a young single woman in a low income bracket between the ages of 18 to 30.The second is targeted at empty nesters they are both male and female between the ages of 45 to 55 they are in a middle income bracket and are named Helen and Charlie. The purpose of the customer centricity program is so that a store can meet the needs of its main shoppers. You have to first find out the find out what type of shopper goes to a sto re most and then tailor that store to their desires. For example if you have a store that is tailored to a Barry and Jill that store will have a lot of lighting and fixtures to meet the needs of Barry and personal shopping assistants to help the Jill’s find their products.Best Buy as a whole has decided to focus its demographic segments on people in the income bracket of the upper to middle class. The reason for this is that our core customers are in these income brackets, and knowing this allows the company to build the store to what those classes want. I would not consider dropping any of these customer segments because they cover a vast majority of the shoppers that Best Buy receives. The customer centricity program is what helped keep Best Buy so profitable when companies like Circuit City went out of business. I would however create a new segment named Andy.Andy will be a single man living on his own. This person will be in the mid to high income bracket and be a new tec h and gadget shopper. His main purchases would be in home theater and computer. Social trends: Social trends are one of the biggest driving factors for the income that Best Buy receives. But they also can have a negative impact if we do not address the trends properly. It is very important to keep up with the social trends to help keep our business relevant and in the news for positive reasons. One of the bigger trends right now is marketing through Face book and Twitter; about 41. % of Americans are active users of Face book. That is a lot of people we can market to at a basically free price since Face book and Twitter are free to use. Price sensitivity is also a major concern to deal with. If we only have high end products that are very expensive to buy you are limiting your customer demographic which will in turn lower profits. The best way to deal with this is to carry the high end products but also carry similar products that are at a lower cost. One of the bigger concerns that we have to deal with is energy consumption.The Go Green social trend is a big thing right now and three of our big departments, Home Theater, Appliances, and Computers. These departments not only consume a lot of energy in the store but the products we sell do too. I feel that we can capitalize on this market by purchasing products to sell that are more energy efficient, and advertising these products. This can help drive up our business while also having a greener impact on this earth which looks good for our public relations. Other macro environment factors: Current technological trends have had a negative effect on Best Buys current and potentially future success.One of the main tech trends eroding Best Buys business model is the increased utility and web capabilities of smart phones. With the increased web capabilities of phones a new type of shopper has emerged known as the â€Å"mobile price matchers† (Smith). According to a recent survey conducted by the Pew Internet project â€Å"More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season† (Smith). These customers routinely use their phones while in retail locations to price match, find product reviews, and/or ask friends for advice.This trend has been especially damaging to Best Buy who is a chief victim of this new style of shopping. It is not uncommon for customers to walk into a local Best Buy view a product and immediately search for reviews or better prices on their smart phones. It is possibly to use this technology to our advantage. One way is to develop a smart phone app for Best Buy that is fun, interactive, and informative. This will allow the customer to use the app to find if the product he wants is in the store, and compare it to other major retailer’s prices for the same product.The economic situation is quite possibly the most damaging thing for Best Buy. When the country, let alone most of the world, i s in a recession it affects the number of customers that come into the store and the amount that they are willing to spend. In the late 1990’s and early 2000’s America was at its highest. People had more money then ever and they were looking to spend it. Then when the big recession hit in 2008 customers still were looking to purchase products but their style of purchasing changed. For a while there, a lot of customers did not care what they spent for their item, they just wanted it.Now they are looking for the best deals out there, it does not matter how they get their product as long as they get the best deal for it. This is where it has hurt Best Buy the most because they can not compete with most online store prices, and still be able to make a profit. The key for future success for Best Buy may be to offer more variety of products at a lower cost. This can help them drive more consumers to the store and make purchases. Marketing Strategy Sustainable competitive adv antage: Best Buy enjoys a sustainable competitive advantage because to this date, they are the biggest U.S specialty electronics retailer. Although they are currently experiencing financial problems due to the recession a few years back, Best Buy still seems to have many loyal customers that continue to keep shopping at their stores. The reason why Best Buy contains such a sustainable competitive advantage amongst their competitors, such as Walmart or Amazon, is because it relates not only to product excellence, but customer and locational excellence as well. Best Buy has achieved product excellence through offering the top of the line products in consumer electronics.This is why Best Buy has a lot of loyal customers; they provide products with great quality and high perceived value. They know that if they buy a product from Best Buy that this product will last them a long time, especially if they buy the warranty for it. Another reason why Best Buy enjoys a sustainable competitive advantage is because they also have customer excellence. Best Buy contains a service, known as the Geek Squad, which is a group of employees that help customers with problems they may be having with their electronics. Also, customers are able to rely on the well rained employees when they have a question regarding certain products. Best Buy also has locational excellence since they have over a thousand stores both domestically and internationally. Many say â€Å"The three most important things in retailing are location, location, location. † With this many stores Best Buy is going to be an appealing choice to those other than loyal customers, because it’ll become more convenient to go to a Best Buy that is less than 20 minutes away from your house. There are plans to open up at least 100 stores by 2013 http://www. innovationexcellence. com .This will not only help with their sales, but it will also allow for more customers to become loyal to Best Buy because it’ ll be convenient for them to go to their local Best Buy. Growth strategies Best Buy pursues a marketing penetration strategy. The company employs existing marketing mix and focuses the firm’s efforts on existing customers. Best Buy attempts to increase market share by using existing products and services. The company wants to attract new customers to the current target market and encourage current customers to patronize the firm more often, or buy more merchandise on each visit.In order to accomplish its goals Best Buy has to develop great marketing effort, they have to increase advertisement, sales, and promotions. For instance, Best Buy will broadcast ads on TV every time they want to advertise a new product in the store, such as the latest IPhone. The company wants their current costumers to be aware that the store is carrying new products and new costumers to know what kind of products they sell. During holidays and events such as black Friday, the company advertises thei r deals, so their current costumers buy more merchandise on each visit. SWOT STRENGTHS: Large amount of retail outlets in prime locations * 1,099 US best buy stores, * 6 Magnolia Audio Video Stores * 6 Audio Visions Stores, * 117 Best Buy Mobile Stores * 35 Pacific Sales kitchen and bath center Stores * Brand Loyalty * Very strong brand name * Stores are large * Flexibility exists to add new product lines due to ample space * Value adding customer service * Excellent customer service and technological know how * Geek Squad WEAKNESSES: * Best Buy relies on vendors to supply a large percentage of products which can potentially lead to supply disruption. Example: If Sony and Apple decide to no longer supply Best Buy it would be devastating. * Weak online presence * Late start in e-commerce * E-Bay and Amazon far better online Limited product selection in OPPORTUNITY: * Capture emerging â€Å"mobile price matchers† market * Use social media to reach out to this market * Capitaliz e on iPhone ; Smart Phone market * Pursue the business of young bachelors more aggressively * Undervalued customers with high interest in technology * Social Media * Utilize Face book and Twitter more effectively build relationships * Going green Can lead to potential overhead savings and good public relations THREATS: * Retail discounters such as Wal-Mart and Target * Discounters are stealing electronics market share due to higher foot traffic fueled in large part to product mix * Consumers spend more time at discounters locations because they can buy food, clothing, and entertainment under one roof * Rising trend of â€Å"mobile price matchers† * Consumer deciding to buy elsewhere while in Best Buy can prove to be fatal because it negates all other core competenciesObjectives/Goals and Problem to be Addressed Based on the results of your SWOT analysis, clearly state the Problem that you are planning to address (once you have described the current situation of the company, y ou should be able to articulate the specific problem you want to address and the goals of your marketing plan. ) Please make sure to clearly identify your specific Objectives/Goals. Segmentation (See Chart in Index) When making the market segmentation we decided to separate it into three different segments, gender, age, and income.We chose these segments because they provide the bulk of our customers that shop at a store. Gender was first because that is the most identifiable one. It is easy to separate and calculate who is coming to the store based on their gender. Age is a big factor because we can determine the type of customers that are coming into the stores, a young person will see things much differently then an older person and they both will be looking to buy different things. Finally we picked income because it will tell us how much money people have and are willing to spend at our stores.If we have a store that is getting a lot of low income people going into it, we can n ot have it stocked full of products that they can not afford. Using this we were able to create a customer segment chart. (See Customer Segment chart in the Index) After making the Customer Segment chart we found that we had 18 different segments to work with. Each segment is a little different, but as a whole they make up most of the customers that shop at our stores. When looking at the chart you can see that each segment has something different. The chart covers male and females from different ages to different income levels.You can see that in segment 1 you have males who are under 17 and are in the low income, which is different then segment 4 who are the same but middle income and segment 7 who are in the high income. The information provided by the chart will be very useful in determining which segments to target, and which segments will be unprofitable so we can eliminate them. Targeting Market segments 1. Gender: Male and Female 2. Age: teenager 17 and under, young adult 18 -29 and adult 30-59 3. Income: middle class and upper class Segment attractivenessIt is essential for Best Buy to evaluate segment attractiveness for each of these segments. They first must determine if the segments are worth pursuing, using specific criteria: is the segment identifiable, substantial, reachable, responsive, and profitable. Identifiable: * Teenagers 17 and under have high interest for video games and cell phones. They are aware of the new technology innovation but don’t really use complex ones which might be to high-tech for them, therefore Best Buy will have to take in consideration that they might not be able to know how to use a MacBook Pro as a young adult would. Young adults 18 to 29, such as college students, are more open to try new technology which would later build up in lifelong brand-loyal customers. As a result Best Buy always tries to keep up with the latest technology, offering the newest version of Mac laptop or the last android. * Older adults age 30 to 59 tends to stay with products they are accustomed to. They have difficulties getting used to new technology or do not have the actually time to keep up. Older adults have long working hours or have children to take care of; they do not really have time to used new technology.Most even have to rely on their children in order to know how some electronics around the household work. Best Buy should also consider the differences in incomes among the classes. They should divide customers by their incomes in order to provide services and products that are affordable to all. We consider middle and to upper classes since they are the ones who can purchase higher priced electronics. The middle class which is price sensitive makes between 30,000 to 50,000 dollars a year. They have the ability to purchase electronics such as computers, cell phones or TVs but only at affordable prices.In the upper class, customers are ready to pay high prices for high end goods. However we wouldn†™t target gender because it just represents one segment. Best Buy doesn’t sell one type of product that attract men and another that attract women; they do not focus on gender differentiation. For instance they are no special gadgets or section for women in the store. Substantial: This criterion consists on measuring the target markets. If a market is too small it is insignificant and it will not generate sufficient profit.If it’s too big it might need a bigger store. In this case we should consider the segment of Loyalty; loyal consumers are lifelong customers which make them a substantial segment. Most loyal consumers are those living near the location. For instance it would make more sense for a customer to go grocery shopping at a Vons store that’s 2 miles away and become a regular customer, than drive 20 miles to an Albertson store. Database such as census. gov can be really useful to determine how many people live in the area or how long they have been l iving in that area.For instance 1,068,344 people in Los Angeles have been living in the same house since 2005, which is 33. 2% of the population in Los Angeles. So this means that some of the 33. 2% might be loyal customers to their local store. We wouldn’t consider occasion consumer because they don’t represent a large enough market segment. Since they are not a usual customer it is hard to consider them as a significant segment. Video game companies always promote a new game, and teenagers like to be up to date and purchase the latest one, which is profitable on the long run.Young adults also represent lifelong consumers, since they are interested in technology innovation. For instance college students like to purchase new gadgets to work on their school work or just to stay in touch with their friends, classmates or family members. It would be a good idea for Best Buy to use census data to allocate to younger consumers. Reachable: It means that the consumers know th e product exists, understand what it can do for him or her and recognize how to buy it. It is essential for Best Buy to care different types of technologies at different prices.Their product must attract all ages and be affordable for all Incomes. Different items are offered at different prices, which means everybody can afforded regardless of their incomes. * Middle classes are price sensible, they want to own technology but at affordable prices. It is easier for a company to reach them during sales and holidays, where they purchase items in large county, buying for family member, friends or just for the good deals. * Upper classes are easily reachable; they want to get high end products and are ready to pay the price.They usually want to purchase the latest high-tech product, new IPhone or biggest 3D TV. They are mainly up to date and are aware of new innovation through the different media outlets. Both young and old generations should be aware that Best Buy caries different types of technologies. For instance phone with lots of different applications and new innovations. Such as the iPhone, it attracts younger crowds, whereas less complex gadgets mainly attract an older crowd. * Teenagers and young adults are usually aware of the latest technology and where to purchase them.They have easy access to media; they follow TV and internet ads. Moreover, young generations share information among each other talking about the latest Apple computer or Android. * Older adults found out about new technology or where to purchase them from their children, friends or coworkers. They are also easily reachable; they have access to internet, TV or older media such as newspapers. Loyal consumers are the most accessible; stores mainly collect their information; email addresses or phone number.It makes it easy for the store to send them ads about new products or inform them about a sale on existing products. Loyal consumers also frequently come in the store to check on new prod uct or get information about items they want to purchase. Responsiveness: The customers in the segment must react similarly and positively to the firm’s offering, move toward firm’s product and services and accept the firm’s value proposition. It is easy for a company to measure the responsiveness of loyal consumer, since loyal consumers are highly responsive to a company’s product.They have learned to appreciate what the firm has to offer and accept their value, which lead them to become usual. Companies have to make sure they can properly respond to their consumer needs and wants, if they can’t provide them with the product they want, they shouldn’t target them. For instance, Best Buy would probably fail if they decide to sell bridal gal to attract more female customers. Best Buy is known to offer technological products and their consumers come in the store looking for electronics. They would be confused to see an electronic store selling bridle gal.Teenagers are highly responsive to new technology, they always want to upgrade to newest and fastest gadgets. For example if new video games come out, teenagers are the first to line up at the store and purchase it at any price. Young adults are open to trying new technology, therefore it would be easier to get them positively respond to new innovations. They are the early adopter of new media and technology. The middle class are price sensitive; however they are open to spend money when the deal is right. They are more responsive during sales period, such as black Friday and holidays, such as Christmas.They are big spenders compared to the upper class; which according to the book â€Å"The millionaire next door† put 20 percent of their money into investments and savings accounts. During sales and holidays the middle class purchase in large quantities, as they find the best deals to buy for family and friends. Nevertheless the upper class is still responsive to new innovation; they want to possess the latest technology no matter the price. They like to purchase luxury electronics that provide the experience and the comfort that high-tech has to offer. Profitability: Market segments that generate profitTeenager: According to the U. S census Bureau, there are 247,215 out of 3,772,486 people in Los Angeles who range from 10 to 14 years old, which is 6. 6%. 273,419 out of the same number are between the age of 15 and 19, it represent 7. 2%. let say out of the 520,634 teenagers 10,000 (2%) play and purchase video games on regular bases . The average video game at Best Buy cost 19. 99$. Video games are realize every 5 to 6 days, which mean there is a realize every week. We will consider they purchase the video game every 2 month when they receive pocket money.Variable cost would represent 1/3 of the price sold 6. 66$. Best Buy spend 10,325,000 on fixed cost a month and they have 1099 stores which means each store spends 9,394. 90$. It is 112,738. 8 0 a year Segment size 520,634 X Segment adaptation percentage 2 %X Purchase behavior (19. 99*6) X Profit margin percent (19. 99-6. 66)/19. 99 -Fixed cost 112,738. 80 = 724,022. 08 Best Buy would make a profit of 724,022. 08 a year by selling video games to teenagers. Middle class: 176,674 out of 1,314,198 household in Los Angles make between 35,000 to $49,999 which is considered as middle class income.Most of these household spend a large quantity of money during holiday. Especially during Christmas on gift items, which mean they would purchase them 2 a year IPad is really famous not only among children but also adults. It is a great birthday or Christmas gift. Let say 500 of this household purchase iPads, at least two iPad per household either own by two children or one child one adult or two adults. 100 iPads. One iPads cost 499. 99$. The variable price is 259. 60$. Segment size 176,674 X Segment adaptation percentage 0. 3 %X Purchase behavior (499. 9*2) X Profit margin percent (4 99. 99-259. 60)/499. 99 -Fixed cost 112,738. 80 = 141, 66571 Upper class: 62,319 out of 1,314,198 household make between $150,000 to $199,999, they are the Upper-class. They like to purchase brand new electronics as gift or because it is the brand new model. We will consider 3 purchases a year; birthday gift, holiday gift and the realize day for the brand new model. 5000 of the 62,319 household purchase iPads the same year. Upper class family usually do not have a lot of children, high income just represent 5. % of the working class with families. They buy 5 of them a year, 2 birthday gifts for children and wife/husband, for they realize of the new model and Christmas gift for friends and family 2. Segment size 62,319 X Segment adaptation percentage 8 %X Purchase behavior (499. 99*2) X Profit margin percent (499. 99-259. 60)/499. 99 -Fixed cost 112,738. 80 = 2,280,262. 94 Best buy would definitely make a higher profit if they target the upper class for the sale of IPad. Market targe ting strategy We will use the Differentiated (segmented) marketing as our market targeting strategy.Differentiated marketing strategy is a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each segment. This strategy is the most appropriated for Best Buy since its goal is to target specific market segment. It wouldn’t make sense for them to practice an undifferentiated marketing strategy, which involve ignoring the different segments and going after the whole market. Moreover, Best Buy is a retailer of consumer electronics, which means they sell all types of electronics coming from different brands, they are already able to provide the consumer with a wild varieties of brands.By using the differentiated marketing strategy they can assist all of their consumers regardless of their preference, income or age. They would provide them with the exact product they want. This strategy is also profitable in the long run, helping build up lifelong consumer. The consumer is able to get the product that he wants and also has varieties of other options, which gives you an advantage over your competitors. The practice of concentrated marketing strategy will not allow Best Buy to have the flexibility to offer different electronics, this strategy only concentrate on a single target market.Micromarketing strategy wouldn’t apply to Best Buy because it only focuses on satisfying the need and want of a single consumer, whereas Best Buy groups his Customers within segments. Perceptual Positioning Map (See Index at the end) Positioning: One of the reasons Best Buy has been so successful over the years is because of its brand loyalty. We believe that this was created from the good customer service that we provide and the relatively low prices we maintain, as you can see from the chart. Some of our competitors have lower prices than us but the ones that do tend to have poor customer service.One of the bigg est concerns that we as a company have to worry about is the low prices that Wal-Mart offers. As the economy continues to be in a recession people are looking for the best price possible as they have to be thriftier with their money. Wal-Mart has dominated the low price position for years and it will be very hard to compete with the prices that they offer. One of the ways to compete with them is our price match guarantee, that way if they have the exact same product at a lower price we can keep our customer by matching the price. Another concern that we may have is with Apple.They have built one of the strongest customer loyalty companies in the world. People are willing to spend more money on Apple products and services just because of the strong brand name that Apple is. Even now that Best Buy is offering Apple products in our stores people will still choose an Apple store over ours. We believe that that main reason for this is the customer service that Apple has provided over the years. They are known for having some of the most advanced technology in their market. For us to gain the loyalty that Apple has we will have to focus on meeting all of our customers’ needs.Most notably the place on the map we would like to be is at the lower right side at low price and high customer service. This is a position that is not covered on a map that there will be a wide open market for. Target, Wal-Mart and online stores such as EBay are able to offer lower price on many of the products that we sell, but they do not provide the quality of service that we do. If Best Buy can keep or even improve its customer service while at the same time lowering many of our prices, we can open the doors to a much larger market.The best position to be taken by Best buy would be one of cheaper prices and better customer service. Now it is true that Best Buy has fairly cheap prices already and with Geek Squad they have fairly good customer service but my belief is they need go furt her with what they have already accomplished. Given the facts and findings there is an entire untapped market of lower priced products and great customer service that would be incredibly lucrative. Now the obvious reasoning behind why there is an untapped market in this area is the financial problems.There isn’t an easy way to have cheap products and great customer service because of the fact that customer service is expensive. However there is one way to successfully do it. As stated earlier they need to target their ideal markets better and literally know when a customer walks in where he or she would be best suited to go and make that area the most appealing. Maybe give the areas themes that would attract the ideal market. The next thing that they would have to do is steal customers away from places like Wal-Mart and Apple because it is the fact that they are loyal to those companies that is the most damaging to Best Buy.Now granted this would not be the easiest thing to d o. They would have to consistently promote cheaper products and better customer service. After they have done that however, the number of customers that they have would make up for the cheaper prices, the increased customer service, and the advertising (in theory). And if this is successful they would have gained access to an un-tapped market where they literally could not be touched, because no one could compete with them. The way the company is currently focused is on targeting wealthier customers.Our store associates are trained to spot customer demographics in the middle to upper class and push our products to them. In many cases this can cause them to focus too much on a one demographic and leave out great customer service to other social classes. If we change our position and start offering similar products at a lower price than our high end products, we will attract the thrifty spenders to Best Buy. So by offering these products at lower prices but still providing top notch c ustomer service we can see a large growth in customer loyalty.The most important thing to this is to treat the lower income families just as well as we would treat the higher income families. This is where places like Wal-Mart and Target fail, they offer the better bargains but it is hard to find good help from an employee when you go into the store. Marketing Mix Products and Services Best Buy is currently one of the last major consumer electronics retailers out there because they provide a wide variety of products that customers can choose from.Since Best Buy sells everything from televisions to refrigerators, which are two completely different appliances, what more can Best Buy offer? Instead of introducing new products, Best Buy should consider offering cheaper prices for their current products in order to attract a different group of customers. Currently, Best Buy is more focused with attracting the wealthy consumers by providing them with products such as the iPad and Blu-ray televisions to keep those customers interested and loyal to their company.By offering cheaper prices, this could allow the middle-/lower-class to be able to attain great quality products with affordable prices. Since our marketing positioning is to target those customers with lower incomes, what better way to do so than lowering their prices on certain products to show that Best Buy products are great and affordable for everyone? As far as their products are concerned, the main modifications they need to make to existing products is providing a wider range of video games and gaming systems.Since the younger generation is becoming more accustomed to using electronics at such a young age, it might be an advantage for Best Buy to sell more video games, which will in turn attract the younger audience to convince their parents to bring them to the store. The company will not only benefit in bringing in the younger crowd, but will also bring in their parents, who will more than likely bec ome attracted to the big screen televisions and wide range of laptops that Best Buy has to offer. Also, Best Buy should consider hiring qualified employees for the Geek Squad in order to minimize customer complaints.Since this service provides customers with assistance for their broken electronics, some one who has background knowledge and has had experience fixing broken laptops, cameras, etc.. should be the one assisting them with their problems. The Geek Squad is known for hiring employees who have not had past experience with fixing broken electronics. Although the Geek Squad does a good job, customers will be more comfortable knowing that the â€Å"geek† helping them with their broken electronics is someone who knows what they are dealing with.Best Buy provides many products for their customers, some that even some people wouldn't expect for their store to provide. For instance, the company should consider dropping the home appliances section because since Best Buy is kn own more as an electronics store, kitchen accessories such as refrigerators and microwaves seem to be products the company is selling just to make extra profit. From past experiences of visiting the store, the home appliances section is always either empty or with very few people taking a look at their washers and dryers.Most of Best Buy's customers are concerned with the laptops and televisions, and to sell kitchen appliances doesn't go along with the â€Å"entertainment† feel that Best Buy provides. Also, now that technology is improving and more people are switching to buy Blu-Ray televisions, Best Buy should consider dropping the VHS section. Since people are learning to adapt to the new technology, more customers are interested in buying Blu-ray DVD's since they provide better quality than VHS. Pricing In the consumer electronics retail business having competitive pricing is of the utmost importance.This is due in large part to the ultra-competitive nature of the electro nics business. Consumer electronics such as new TVs and the latest computers/tablets are highly desired by the masses. However, these items tend to be highly elastic in there demand, making pricing a key component in attracting customers. Furthermore, in today’s consumer electronics market many major retailers regardless of specialty carry consumer electronics, making it possible to purchase socks and a computer all under one roof.Moreover the emergence of e-commerce has made it easier than ever to perform real time price comparisons. The growing practice of online price comparisons has given online retailers who benefit from lower overhead costs an advantage, because they possess the ability to offer low prices along with a massive selection. Taking the preceding factors into consideration it is clear that the importance of being price competitive is greater than ever. As a result we have conducted a price analysis of Best Buys top selling product lines. The retailers compar ed to Best Buy in this nalysis are Amazon, Wal-Mart, and Target. The products to be compared consist of top selling T. V. ’s, Tablets, Laptops, and Mp3 players. T. V. Price comparison: Televisions have been of Best-Buys top selling product lines for years and a vital component of any future success. It is important that Best-Buy continue to dominate television sales if we hope to remain atop the consumer electronics retail mountain. Continued dominance in television sales will be a problem. Due to increased competition from retailers who now offer a host of televisions for sale, Best-Buy is losing market share.Because consumers are more likely to frequent Wal-Mart and Target for every day purchases such as soap, it is important to convey value through pricing when customers enter our doors. Our price survey shows that Best-Buy continues to be highly competitive on television prices. For example, a Samsung 51† (PN51D450) television can be found at Amazon for $697, but Be st-Buy and Target are not far behind at $699 and Wal-Mart is priced highest at $799. Amazon beats Best-Buy by 2 dollars but the added convenience of in-store pickup outweighs the slight price difference.Generally Best-Buy is the lowest price if not it is very close to its competitors. The television price strategy is spot on. However, offering a one-time sale of loss leader 32† could go a long way in establishing Best-Buy as the go to retailer for television purchases. Tablet price comparison: Tablets are the hottest devices in the electronics market today. Tablets continue to rise in popularity and it is likely that they will eventually replace laptops as the device of choice for mobile computing. Because of tablets rising popularity it’s important for Best-Buy to capture market share in this product line.The best-selling tablet and industry leader is Apples ipad3 this product is currently offered by all of Best-Buys competitors at the same price across the board. It i s unlikely that any retailer will ever have a price advantage on Apple products. Next in line behind the iPad is the asus eepad, this tablet has the potential to one day compete with the iPad. Best-Buy offers the eepad at the lowest cost on the market at $349; Target can match this price but struggle to keep stock levels up. Amazon and Wal-Mart offer the eepad at $359 and $379 respectively.Offering the next best option to the iPad at the lowest cost puts Best-Buy in an excellent position to capture market share. Laptop price comparison: Although tablets continue to increase in popularity the staple of mobile computing continues to be the Laptop. The versatility and portability of Laptops have kept it in high demand. It is likely that tablets will not possess the computing power to replace laptops anytime soon because of this Best-Buy must remain a major player in this market. A price comparison of laptops shows that this is an area Best-Buy can improve in.For example, HP 17† d v7-6c90us laptop is priced $1029 at Best-buy, but is $959 at Amazon. The price difference is between Best-Buy and Amazon is $70 in favor of Amazon. A savvy consumer armed with a smartphone can quickly discover this, and it is highly likely that Best-Buy would lose this sale. Large price discrepancies such as this one hurt Best-Buys reputation in the long run. Consumers are quick to share the news of their cost savings with friends and family which will in turn make them less inclined to look towards Best-buy for electronics.The loss is two -fold, because not only did Best-Buy lose the sale but it also lost the opportunity to capture the most powerful form of advertising; word-of-mouth. Best-Buy must drop its prices on laptops to the point where they can beat Amazon who consistently sell laptops at a lower cost than Best-Buy. (See Price Chart in the Index) Place Best Buy has a few of different forms of distribution. The first is in-store shoppers who physically come in the store and purchase the products. Our stores need to make sure that we have a full inventory for the product that our customers are looking for.To do this we have to have a good computer program that keeps track of our inventory, as well as near by stores inventories, and the distribution centers inventory. With this information we can tell customers about another store that may have their product. Or we can specially order it from the distribution center and give them an accurate time of when it will be delivered to our store for them. The second distribution strategy and the most important one for our companies growth is our online store. Distribution for www. BestBuy. com needs o be fast, efficient, and available for our customers to make their purchase. Online shopping will allow customers to purchase the products without ever having to step foot on  a sales floor. With the purchases made online they can have the products shipped to their homes, or they can choose in-store pickup (which is free) where they have the option to possibly get the product that day if it is available. The third distribution strategy is the Best Buy vending machines found at Airports and major hotel chains. These vending machines will hold small electronics for customers to purchase.They can hold many things such as gift cards, pre paid cell phones, ear phones, mp3 players, and even movies. What is important about these is it will provide a strong advertisement for the Best Buy brand for new customers traveling the world, who might not know what Best Buy is or experienced one yet. The biggest change that needs to be made with the Best Buy distribution strategy is how many physical stores there are in America. Back in 2006 Best Buy was on top of the world when it came to consumer electronics and we over expanded in America.As the recession hit like everyone else profits began to drop. By having too many stores costs were now a lot higher and revenue was a lot lower. So in America we should actually be closing down stores that do not have enough of a demographic to keep them running and profitable. But the international expansion should continue as a slow and steady process. This way we can find out where our company works and where it doesn’t. The biggest area of need in our supply chain is how fast we can get products to our store that are shown online, but are not physically in the store.There are many customers who see a product on the website but do not purchase it there because they want to actually see the product before the purchase is made. It is important to be able to get that product to the store as soon as possible to help the customer make their purchase. To do this we have to have a distribution center that can process our request that minute so we can get the product to the store within the next day. The best way of doing this is running a real time processing program that is connected to all the distribution centers.When the order is placed the program will find the product and the fastest way it can be shipped to the store. Advertising and Promotion Our Best Buy advertising message is â€Å"Help you get more from your technology†. This message best conveys the image of our company. Best Buy focuses on providing the best customer service possible, through training. Our employees acquire a vast knowledge of the different technology in the store, so they can better assist customers and help them get more from their technology. We also assist our customers through our technology and repair department, Geek Squad.Geek Squad offer services such as TV and computer home setup. The goal of our company is to help customers choose the right technology based on what they are looking for. For example there are a large number of customers coming in our store looking to purchase a computer but they do not know exactly which one to get. Our employees help them identify the right brand and model, based on their interest and taste. The advertising Medias that we have chosen are Television, Newspaper, Internet and direct Mail. Each of these mediums have specific characteristics that make it suitable for meeting specific objective. 1.Television offers a mix of visual and auditory techniques and it provides a wide reach. Television advertisement allows us to both show our products and verbally talk about it. Best Buy has a wide reach; they can reach usual customers as well as potential customers. TV helps us catch the attention of the audience and then reinforce their retention rates by repeating the message. TV has a mass appeal, individuals watch television for different reason: to watch a movie, the news or any other sports. People from different segments watch TV, which helps you reach a large variety of individual with different background.Moreover, well done TV ads are appealing to the audience. For instance, every super bowl viewers not only looking forward to watch the games, but also the commercials. The y want to witness the latest creative Super Bowl commercial, it can help build up a loyal customer base. 2. Newspapers offer flexibility, they are timely and help you localize a precise segment. Newspaper Ads can easily be modified to adapt to changes. They are also timely which means they are more affordable deals than TV Ads, since they are usually advertised once in a while.Newspaper Ads allows you to target a certain segment of customers. There is a certain demographic that reads the Newspaper such as older adult or intellectuals. Moreover, most people expect advertising in the newspaper, some even purchase it for the advertisement and the deals they offer. Newspapers allow you to communicate certain extra information such as a telephone numbers or price. It also helps you offer deals such as coupon which couldn’t have been possible on TV. 3. Internet can be linked to detail content.An internet Ad on any webpage will link the customer to the website of the company if he c licks on the Ad. It allows the company to provide more information about the product to the potential customers and promote other products or just the company itself. Internet offers a vast reach; it allows a company to promote their product on a wider market. A good medium would be social network website, such as Facebook or twitter. These social networks provide the ability to reach an international market. Moreover, social networks allow a company to interact with their customers.They can post feedback on the company Facebook wall or suggest ideas on their twitter page. Internet also offer flexibility, you can change an Ads any time or add extra information. Internet advertising offer targeting method that allows you to reach a specific segment, those who see your ads are the ones most likely to buy. 4. Direct mail is highly targeted, it focuses on a specific segment, mainly the consumers who purposively signed up for them or are frequent costumers. It is a useful medium to send sale advertisements to customers and promote new products as well.The company has a direct control over who they are targeting and which product they are offering. A letter can be personalized via mail-merging techniques and you can also use a more informal language in writing your Ad. The company can develop graphics and design the way they want, they don’t have to go through newspaper regulations. Best Buy chooses to focus more on reach. Reach allows a company to build product awareness. Since Best Buy is a retailer of consumer electronics, we get different electronics coming from different companies on a regular base.These different items include new models of the previous technology. We need to inform costumers of the new product entering the market. Most of the companies that come up with a new product, do not want to spend a lot of money on advertising the product on the different advertising Medias, therefore Best Buy is the one who was to promote the new product. The goal of our company is to reach a broad audience; as a result we promote our new product during major sporting events and holidays. During a major sport event, such as the super bowl, there are a large number f people who turn in to watch the game. And as we said earlier some are as eager to watch the commercials. Holidays are also a perfect time to promote a new product because people are looking for presents to give to their loved ones. Consumers are looking for inspiration everywhere, mainly through TV Ads, magazines, or newspapers. Companies want to persuade the costumer that their latest Smartphone is the best Christmas gift for their teenager, or that the brand new MacBook pro is the exact gift their husband was dreaming of.Costumers are more likely to trust a holiday Ad than any other, they don’t have the time to think of an original gift and they mostly believe the Ads stating that â€Å"this is the hottest items of the holiday, a must have! † Reach is also use ful for a product with long purchase cycle. Since Best Buy sells electronics, all the Items have a long purchase cycle. People buy phones, laptop, TV, video game once in a while. They usually purchase new ones after a year or so. Our main advertising objective is to remind.Reminder advertising is a communication used to remind or prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle. According to www. twice. com Best Buy is the No. 1 retailer on this combined list of consumer electronics and major appliance retailers in the United States. Our company has gained a market acceptance coming before stores such as Wal-Mart and Sear’s that are usually known for their low cost. Best Buy’s goal is not to promote lower cost but quality which is promoted through our customer service.Best Buy believes that customer service is the key to provide a quality service and build up customer loyalty. Therefore our company provides training to all of our employees working on the floor, we teach them how to interact with a customer, and we provide them with the sufficient knowledge about the different gadgets in the store so they can give better advice to the costumer. Our advertisement mainly focuses on the quality customer service that we offer. We want to remind the costumer, why they always chooses us first in retail electronics.Best Buy has established an image of professionalism, knowledge and assistance through its customer service. We want the consumer to know that he is in good hands every time he comes to one of our store. Best buy uses information appeal to portray its products and persuade consumers to purchase them. Our company uses factual information and strong arguments to attract consumers. We want our costumer to evaluate our products on the basis of the key benefits they provide. Best Buy offers different high tech products that are sometime really complex, so it is in our b est interest to inform our customers on how to use those products.For example, Apple iPhones offer and develop new features that might be too confusing for our regular costumer, so Best Buy develops Ads that explain to costumers how to use them. Our goal is to improve our customer knowledge; therefore they can enjoy the entire attributes their new gadget has to offer. Consumers are more willing to buy a product that they understan

External Environment Analysis Kraft Foods Essays

External Environment Analysis Kraft Foods Essays External Environment Analysis Kraft Foods Paper External Environment Analysis Kraft Foods Paper The PEST analysis on the other hand examines the macro-environment, looking at potential political and social threats to industry. The utilization of these two models together will better equip organizations to face ever changing industries and see potential threats. Below the author will discuss the different aspect of each model as well as provide useful web links to gather additional information. Porter Five Forces Analysis The Porter Five Analysis was developed by Michael Porter as a tool utilized by organizations to help identify the structure and competitiveness within an industry (Porter, 2008). It encompasses five different forces that shape the industry; threat of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among existing competitors (Porter). The ability to analyze and understand trends and threats within an industry is critical for effective strategic planning that will render organizational success (Porter). Below is an analysis of Kraft Foods utilizing the Porter Five analysis model. Buyer Power With so many different varieties of brands available to consumers it is essential that organizations research consumer needs and demands in order o remain successful. As competition increases within the industry, organizations must create new products that adapt to the changing lifestyles and preferences of consumers, which have shifted to a focus on health and wellness (Hathaway, Mark-Plumber, Weaker-Oberon, 2006). Consumers have no loyalty or obligation to stay with one brand and will easily switch as prices and nutritional labels fit their needs. Conducting analysis of competitors financial statements will also help paint a picture of consumer trends helping organizations to adjust their products. Below are several websites that roved different information on the power that consumers hold. 1. This website discusses Some very important facts relating to the immense power that consumers possess in the food industry and how the demand for healthy food is increasing the price of raw materials resulting in organizations absorbing the overhead costs to keep prices low. It also provides some information of Kraft Foods biggest competitors. Analysis of competitors can help strategists determine future marketing strategies and how to establish brand loyalty. Monitoring competition allows for change and adaptability remitting one to stay on top of their industry by tailoring products to consumer needs/demands. Http://win. Wackiness. Com/stock/ 2. This website provides information that describes the growing demands of consumers and the growth of the healthy food craze. This website really demonstrates the power that consumers hold in the food industry. Consumers are mandating healthy food choices with no SMOG labeling. This has caused organizations to generate new products that are healthy and cater to consumer needs if they are to stay successful. Analyzing consumer trends is extremely important as it will allow a business to better tailor their DOD products and draw in new consumers and maintain loyalty of old consumers. Towpath. Inspirational. Com/vote-yes-on-37. Tm Supplier Power Although there are only ten major suppliers for Kraft Foods they have extreme power over the food industry. Walter is one of Kraft Foods largest clients with the most revenue generated and with so many competitors on the market Kraft Foods must absorb the additional costs of producing cheap food in order to Stay competitive. An individual supplier must offer something special to stand out from the crowd, such as a lower price, faster livery time, more flexible credit t erms, higher product quality or volume discounts (Sullivan, n. . ) 1. This article provides a thorough discussion and different view point on supplier power and monopoly in the food industry. It provides a discussion on how big organizations, such as Wall-Mart, exert their power over their suppliers. Different suppliers have monopolies at supermarkets and can pay for primary shelf space and promote their brands. This leads to smaller suppliers struggling in an industry dominated by large supply companies and large retailers. Http:// documents. Featherweights. Org/doc/Arteriosclerosis-web. UDF 2. Pratt provides a good discussion on how to analyze the bargaining power of suppliers. Understanding the questions he poses will enable an organization to potentially avoid competition and build quality relationships with suppliers thus enhancing chances of industry success. Http://centralizes. Com/ ? Understanding-the-Bargaining-Power-of-Your-Suppliers=4251948 3. This informative website provides a list of the Kraft Foods suppliers. Determining the number of suppliers in an industry can help strategist determine the bargaining power of the suppliers. In hard times suppliers can ration their rodents causing organizations to spend more money upfront and lose revenues. When an organization is able to differentiate their product from competitors it is easier for them to bargain with suppliers for fair pricing. Http://www. Deliberately. Com/as-Kraft-foods/suppliers. HTML Threats of Entrants When an industry is booming the threat of new entrants is high as everyone wants to make profits. The threat of new organizations creates competition among an industry and influences their ability to maintain profits (Wilkinson, 2013). Firms in this industry preserve market share through brand loyalty, versification and the barriers placed within the industry to enter the market (Porter, 2008). It is therefore imperative that these brands maintain quality at a competitive price and drive off new competition. 1 . The following website points out the current economy/industry sales for Kraft Foods and their top competitors. This is a good website as it will paint a picture for future companies as to the market capital, net income, dividends, operating margin and growth revenue. All of which are great indicators as to expenses and revenue generated and allows them to determining if starting a business in his industry is worth the overhead, time and effort. It can also help determine how different products by different companies are comparing to each other. Http://financial. Mornings. Com/competitors/industry- peer. Action? T=KRAFT=usa=en-US 2. This web page provides a table with Kraft Foods top competitors broken down by categories allowing easy access to different aspects of the business. This also allows potential companies to determine which industry they would have the most impact in to succeed. Additionally it provides revenue, income and market share. Http:// scimitars. Com/stocks/competitions. PH? Ode=KRAFT 3. NASDAQ is a great reference for organizations looking at trends in the food industry as it provides information on the financial, size and growth trends as well as market cap. This information is essential to determine if an organization can compete in certain industries. Http://www. NASDAQ. Com/ symbol/Kraft/competitors 4. This informative document discusses current economic indicators and the growth of the food industry over the last 10 years. It talks about nature of the industry, market overview, demand and annual food spending at home. Additionally it provides a discussion on the issues affecting the industry. This resource will help paint a vivid picture of the economy of the industry and help determine if a new product will succeed. Http://trade. Gob/tad/cog/ reporter_predecessors. PDF Threat of Substitutes The growing health trends have led many companies to adapt and change products to fit consumer demands. With a variety of brands available it is imperative organizations cater to consumers in order to avoid losing their loyalty to another company. Consumers in the industry have minimal switching costs and there is never the guarantee Of brand loyalty (Hathaway, Mark-numbers Weaker-Oberon, 2006). In order to keep loyal consumers organizations in this industry must offer new and innovative products. 1 . This document provides valuable information on consumer trends, healthy eating industry dynamic, emerging products, and success factors. This valuable information helps organizations determine current trends and how they can adapt to remain successful and ahead of their competition within the industry. Http://www. PWS. Com/us/en/transaction-services/publications/ assets/functional-foods. PDF 2. This is a very informative website that discusses current trends in the food industry while stating growth regenerates specifically relating to the healthy snacking options. This is a good site to gain a better understanding and insight to healthy alternatives that competitors may be producing as well as market trends http:// www. Knackerys. Com/articles/84475;snack;food;industries 3. Organic Trade Association website provides information on industry statistics and projected growth trends which is can assist organizations in determining their future products based on consumer trends. Http://www. Tot. Com/ organic/met/business. HTML Rivalry Among Existing Competitors In every industry there is rivalry amongst organizations to wi n over nonusers. This can generate new and innovative products, intense sales promotions and pricing wars (Porter, 2008). On the outside this activities may appear to be beneficial but in reality it can lead to increased costs and decreased profits for organizations (Porter). 1. CSS Market online provides a nice graph detailing growth rates Of the major competitors in the food industry. This is an extremely useful tool to help determine where you stand financially next to your competition. Utilizing this information may assist in determining if a new product should be launched and if new marketing tactics are needed. Http://scimitars. Mom/stocks/competition. PH? Code=KRAFT 2. If an organization is to remain successful and on top of their organization they must produce numerous products that cater to consumer demands, I. E healthy food choices. This innovative thinking keeps consumers coming back to the same brands and generates loyalty. Http://www. Fool. Com/investing/ genera 1/201 3/04/22/these-food-companies-are-the-best-at-inspiring-bra. Asps PEST Analysis PEST analysis tool was developed by Francis Jugular to help organization see the macro-environment of their business environment in order to make changes and maximize financial success (Mind Tools, n. D. ). The ability to adapt and change business tactics to meet consumer demands can create new and improved products enhancing brand loyalty (Mind Tools). The PEST analysis focuses on political, economic, socio-cultural, and technological changes in the industry, helping organizations to determine different opportunities (Mind Tools). Political 1 . This website provides information on regulations of the food industry, agricultural industry and federal regulations. Understanding the political implications and regulations of the food industry will assist with licensing and production of food products.

How Many Questions Can You Skip for a Good SAT Score

How Many Questions Can You Skip for a Good SAT Score SAT / ACT Prep Online Guides and Tips Every year students fight to get the SAT score they want. For manystudents, completing all the questions before running out of time is a serious challenge. If you're one of those who struggles to finish the test in time, skipping can be a real asset. But how many questions can you skip for a good score on the SAT? In this article, I’ll let you know how many questions you can skip or get wrong for 1280 out of 1600. I qualify 1280 as a good score since it is approximately between the 81st and 85th percentile for all test-takers. However, exactly what a good score is for you depends on what college you hope to attend. For guidance on how to determine what SAT score you should shoot for, check out our guide to calculating your target score. Even if your goal isn't exactly 1280, this guide can help you understand how many questions you can afford to skip to achieve the score you want. How Is the SAT Scored? To calculate how many questions you can skip for 1280, you need to know how the SAT is scored.Below, I’ll provide a short explanation, but if you’re interested in reading a more in-depth explanation, check out our guide tohow to calculate SAT score. NOTE: The essay is not factored into your composite SAT score (400-1600 scale), so I will not discuss it further in this article. However, for more information on the new SAT essay, read our other guide. On the new SAT, there is no penalty for incorrect answers (no minus points), so skipping or answering a question incorrectly results in the same score. You get one point for every right answer since there is no wrong answer penalty, soyou should bubble something in for every question. When Idiscussskipping in this article, I really mean guessing randomly because you should not leave any bubble blank. For the Math section, you simply get a raw score, which is just the number of questions answered correctly (if you answered 40 correctly, your raw score is 40). For the Evidence-Based Reading and Writing section, you get two raw scores: one for the Reading portion and one for the Writing and Language portion. Again, your raw scores are just the number of questions answered correctly. Each raw score is then converted into a scaled score- the exact conversion varies by test date. However, the College Board provides this example chart from their SAT practice test as an estimate: Once you convert your Math raw score to scaled score using the conversion chart, you have your final section score. For example, if you got a raw score of 53 in Math, your final section score would be 740. Evidence-Based Reading and Writing is slightly more complicated. You first need to convert your two raw scores into scaled scores using the chart. For example, if you had a raw score of 44 in Reading and 41 in Writing, your scaled scores would be 35 and 37, respectively. You then take these scaled scores add them together and multiply by tento get your section score: (35 + 37) x 10 = 72 x 10 = 720 Now that we have covered the basic scoring, let’s return to the original question. Bonus: Want to get a perfect SAT score? Read our famous guide on how to score a perfect 1600 on the SAT. You'll learn top strategies from the country's leading expert on the SAT, Allen Cheng, a Harvard grad and perfect scorer. No matter your level, you'll find useful advice here - this strategy guide has been read by over 500,000 people. Read the 1600 SAT guide today and start improving your score. How Many Questions Could You Skip/Get Wrong and Still Get 1280 if You Got All of the Others Right? NOTE: As I mentioned earlier, since there is no penalty for wrong answers, skipping or answering a question incorrectly results in the same score. Therefore, you can skip or answer incorrectly the same number of questions to receive 1280. Also, as I said before, each test date has a unique conversion scale from raw to scaled score, meaning each test date has a different answer, so the answer to this question is not exact. To find the typical number of questions you can skip for 1280, I analyzed eight real SAT practice tests and found the number of questions you could skip to get 640 in each section. I put my findings in this table: Section Math Reading Writing Total Test 1 15 13-14 9-10 37-39 Test 2 18 12-13 9 39-40 Test 3 19 13-14 43-44 Test 4 21 -12 10- 42-44 Test 5 16 10- 10- 36-38 Test 6 16 10 37 Test 7 14 -12 9-10 34-36 Test 8 18 9-10 9 36-37 From the above table, the average number of questions you can skip/get wrong to get 1280 is 38. However, it is important to note that the number of questions you can skip/get wrong to get 1280 depends on the section in which you are skipping the questions. For Evidence-Based Reading and Writing, you can skip/answer incorrectly on average 9 questions on the writing portion and 12 questions on the reading portion. For Math, you can skip/answer incorrectly on average 17 questions between the calculator and no-calculator sections. REMEMBER, this is if you got every single other question correct, which is very difficult. I don’t recommend you skip this many questions, as you can’t guarantee you get every other question correctly. I’ll explain more about this strategy below. What Does This Indicate About Skipping/Answering Questions Incorrectly? If you’re not seeing improvements in your SAT prep and are barely finishing the sections in time, just bubbling in random answers for certain questions may be a better strategy for you. You also can create an exact plan of attack according to your strengths and weaknesses. For your unique plan, consider what section you are struggling the most in whether it is Math, Reading, or Writing. Try to skip the maximum number allowed in that section. Make sure you always bubble in a random guess for those questions (you’re not penalized for guessing, and if you randomly guess right, you get free points!). Make sure you plan to skip/bubble in the harder questions in that section: If you struggle in Math, you should know on the Math section that the multiple-choice questions are ordered from easy to hard, and the grid-ins restart with easy questions and then move towards harder questions at the end of the section. You should try to spend your time trying to answer the easier questions in Math correctly (the beginning questions of the multiple-choice and grid-ins), and consider just bubbling in a random answer for the harder questions (since you’re not penalized for guessing). Make sure if you use this strategy that you’re answering enough questions to get your score desired score. For example, if you’re aiming for 1280 (640 in Math), I’d recommend answering at least 50 questions and then bubbling in random answers for the other eight questions. This way you give yourself a cushion; you can answer five questions wrong and still get 640. As I said, answer the easier questions, and bubble in the harder questions (end of multiple-choice) and consider skipping the end of the grid-ins (since you won’t be able to guess on those since they’re not multiple choice). On the Reading test, you should spend your time trying to answer easier questions correctly and consider just bubbling in a random answer for the harder questions. Make sure if you use this strategy that you’re answering enough questions to get your score desired score. For example, if you’re aiming for 1280 (640 in Evidence-Based Reading and Writing), you can afford to skip five hard questions and just bubble in random answers for the harder questions. If you answered four or five incorrectly, you’d still get a 640. On the Writing test, you should also spend your time on easier questions first and bubble in at least a few of the harder questions randomly, rather than spending the time to think them through. If you use this strategy, you need to double check that you’re answering enough questions to get your score desired score. For example, if you’re aiming for 1280 (640 in Evidence-Based Reading and Writing), you can afford to skip four hard questions and just bubble in random answers. Even if you answer three or four other questions incorrectly, you’ll still get a 640. WARNING: You need to incorporate this strategy into your preparation! Do not just plan to skip the day of the exam without practice. In your practice, start by trying to skip/bubbling in randomly the maximum number allowed and see how it affects your score. If the first result is positive, and you see score improvement, simply continue skipping that amount of questions. If at first you get a lower score, try skipping half the number of questions allowed and see how that shifts your score. Keep adjusting until you find the maximum number you can skip to get your desired score. Focus on getting the questions you do answer right! If your section score is under 500, it’s well worth skipping a substantial chunk of questions. Want to improve your SAT score by 160 points or more? We've put our best advice into a single guide. These are the 5 strategies you MUST be using to have a shot at improving your score. Download this free SAT guide now: What’s Next? Trying to get a perfect score? You should check out our SAT study guide. Taking the test in the next month and need to improve your score in a hurry? Read our cramming guide. Aiming for the Ivy League? Read our guide to getting in! Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today!