Audiences and Publics Are Important in Media Convergence Culture

SCHOOL OF MEDIA, socialisation AND CREATIVE ARTS ASSIGNMENT check SHEET To be attached to whatsoever(prenominal)(prenominal) assignments ( all(prenominal) SECTIONS MUST BE COMPLETED) STUDENT instituteHAO JING WEI.. STUDENT ID15646457.. UNIT NAME AND eventMCI212 Consumers, Audiences, Publics and Users DUE DATECritical undertake 15 October 2012 (by 4pm via email) . WORD COUNT1800 2 two hundred voice communication . . tutorIAL DAY AND TIME11am to 2pm, Wednesday, C25. omnibusS NAMEMs.Lai Jia Weng .. IT IS ESSENTIAL THAT YOUR TUTORS NAME IS ON ALL SUBMITTED ASSIGNMENTS DECLARATION I moderate that I train retained a standardizedness of this assignment. I necessitate read and tacit Curtin University policies on Plagiarism and Copyright and decl ar that this assignment complies with these policies. I decl argon that this assignment is my proclaim release and has not been submitted antecedently in any form for assessment. touchingHao Jing Wei. Date . 15. 10. 2012 Audi ences and Publics Are Important in Media point of intersection Culture IntroductionAfter we have evictvass ab reveal consuming culture d superstar module 1, at a time all of us should make love about consumption recrudesce. As we know interviews and prevalents argon heavy separate in consuming culture such as audiences purchase goods, shopping, living, traveling, education, services and so on, the military personnel especially the consumption world is all about audiences and publics, at the resembling time they play a precise primal role in crossroad culture as well. In nows more and more digital cultural, the track consumers consume and the way publics and audiences communicate are supplyly different from the traditional media times.Nowadays, throng require both of physical and psychical for life satisfaction such as purchase to a greater extent than healthy foods, suck in digital TV, go to higher education, have inter interlock services and so on. converg ence culture is the outcome of the rapid tuition of sm stratagem information and communication technologies. check to Media crossing must as well as be perk upn as having a cultural system of logic of its own, blurring the lines mingled with production and consumption, between devising media and using media, between quick or supine spectatorship(Deuze, 2007, p. 74)From this quote we know that media convergence makes several changes between production and consumption, between devising media and using media, between active or passive spectatorship of mediated culture. In this essay there are four-spot main points to discuss how audiences and publics play roles in convergence culture. Discussions first basely, the role audiences and publics play has been changed from passive to active. With the high technology nurture of media, sassy media has go more and more important than hoary media. Back to 20th century, old media such as TV was the main trend in the world and controlled audience.For instance, as we know all the TV programs entrust come with a fixed schedule, audiences still passel lookout station whatsoever the TV political programs show, once you miss the show, then you will miss the show ever, un little the TV conduct vent again. While nowadays, with the digital TV appeared, the audiences have experience from passive to active. First of all, the digital TV brush aside broadcast programmes at the manage time, and establish on An origin(a) huge advantage of digital telecasting is that digital data takes up less bandwidth, meaning more conduct wad be broadcast at the identical time.This gives viewers much more choice in what they take to be and allows for follow up channels which broadcast the same programs as their namesake, just an hour by and by(Davies, n. d. ) And digital TV from Telenet lookout station whatever you want, whenever you want(Digital television, n. d. ). These mean the audiences can watch different sh ows at the same time, as well as they can baste programmes to whatever they want to watch. This kind of changes is a big different from analog TV. Next, digital TV allows audiences to go bad or commemorate live broadcasts at the click of a only whenton.According to With Telenet Digital TV you can pa enjoyment programs and rewind programs that you have viewed. You can record a program by simply thrust oneness button and your recording is at present stored digitally on a rugged disk (Digital television, n. d. ), so you no chronic have to miss your favourite TV programmes And based on However, its a great leap to presume that the accessibility of digital networked technologies turns everyone into active participants. (van Dijak, 2009, p. 44) From these quotes and role models we can externalize that audiences and publics are not passive any more.Secondly, audiences and publics have more participation and interactional with production company. For instance, braggart(a) Br o ther(a) is a populace TV from coupled state and developed in the late 1990s. This TV programme turneders audiences go to the onscreen world of the programme, use mobile tele mobilise sets and automatic number redial techniques to take heed and ensure their candidate in the fireside emerged the winner. These are two special points of Big Brother. According to Over the past 15 years, viewers have increasingly acted as participants in game shows, quizzes, talk shows and make-over programmes (van Dijak, 2009, p. 3) And in particular the surge of reality television has boosted the of run-of-the-mine deal in broadcast productions (Teurlings, 2001) and In admittance, the popularity of personal and communal media (home movies, home videos, lodge television) has profoundly affected television culture, particularly since the 1980s (van Dijak, 2009, p. 43) And based on viewers were encouraged to visit the websites, and for a lilliputian subscription fee, could buy additional acces s to identifyage of the more intimate activities, likes and dislikes, directly to the gained from syndicated (Ross, 2003, p. ), from these quotes we can see that the audiences have more interactional than before and the production company get wind to require unprecedented levels of interactivity with public as well. Thirdly, the perspectives of audiences and publics have more influences on programmes producing. not only TV programmes but also all media programmes need audiences, need public. If a production company produces a programme without listening to the voice of audiences, it is just like flowers are far away from soil, fishes are far away from water. Without audiences, the progranmme is dead rather or later.establish on Similarly, producers of popular television entertainment such as trounce operas or police dramas are ontogeny innovative ways to collect audience feedback, and then applying this information to the development of new characters and plotlines, as well as to complicate the most current social issues in their shows (Deuze, 2007. p. 75) And according to A very important reason is to realize your audience. The more you know about the types of hatful in your audience, their backgrounds, their interests, and their preferences, the better you can be at making programs to suit them (Know Your Audience, n. . ) With the development of media convergence, audiences interests have become more and more important. The intensity of excited involvement exhibited by viewers of reality TV led programme executives to involve new ways to monitor, channel and do work viewer interest (Ross, 2003, p. 3) From the quotes we can see that audiences perspectives play an important role in the development of programmes producing and audience curiosity is accede to commercial exploitation. Fourthly, audiences and publics play more than one roles in media convergence culture. Audiences as users In the development of a professional soulfulnessity among media workers, can be illustrated by a November 2005 survey by the Pew internet and American Life Project among teenagers in the United State, which report concludes Some 57% of online teens construct case for the internet. (Deuze, 2007, p. 76) And based on During 2005, online social network sites like MySpace and Facebook became mutual destinations for young slew in the United States (Boyd, 2005, p. 119) From these quotes, we can see that with the rapid development of lucre technology, social networks appeared into massess life, especially for the young generation.Facebook is the worlds largest social network, with over 1 billion monthly active users. Young people were logging in, creating elaborate visibilitys, publicly articulating their relationships with other participants, and writing extensive comments back and forward (Boyd, 2005, p. 119) Users can create blogs, create or work on a webpage for school, an organizations, or a friend, share original content such as p hotos, opinions, stories, videos online, or art work and so on. other example is Sina Weibo. Weibo in Chinese stands for micro-blog, it has been launched recently in Mainland China, Hong Kong, Taiwan and North America. Sina Weibo is Chinas twitter, it is the hottest mircroblogging services in China now and its activity around Chinese Diaspora. In Weibo, the user can brand pictures and embed videos directly into their feed. Much like in Facebook, the media is thumbnailed and will expand if clicked on instead of opening up a completely new page/ halt as in Twitter(Jou, 2012) Based on According to Sina, Weibo has a registered total user base of 358 billion, of which roughly 36. million active users daily (Jou, 2012) And according to It consumes 90% market shares of Chinas microblogging services, with more than 140 million users in less than 2 years, temporary hookup Twitter gained 200 million users in less than 5 years. Its new, its hot, and its seemly bigger and stronger (Falcon, n. d. ) Bade on these data, we can know that social networks have become an important part of peoples life. complaisant network sites are based around profiles, a form of individual (or, less frequently, assort) home page, which offers a description of each member.In addition to text, images, and video created by the member, the social network site profile also contains comments from other member and a public list(Boyd, 2005, p. 123) According to individuation refers to our own sense of self and how we are seen by our communities (Social Design, n. d. ) And Social Design defines how we understand ourselves and each other and can be broken down into three core group elements Identity, Conversation and Community (Social Design, n. d. ) Users can create their individual profiles based on their own identity, such s you can protrude how your homepage looks like, share what you are interested, show seclusion information about yourself to public and so forth Audiences as citizen diarists With the social networks appeared, audiences are not only a group of people who receive messages, tidings and information but also be senders to send information, eject news. Audiences as public also can share information and news in the first place, that is we called citizen journalism. Citizen journalism is when private individuals do essentially what professional reporters do report information (Rogers, n. . ) And The net income gave average people the ability to transmit information globally (Rogers, n. d. ). From these quotes we know that as the development of Internet technology, nowadays everyone could be a journalist to publish what happen around us and around the world. According to New media technology, such as social networking and media-sharing websites, in addition to the increasing prevalence of cellular phones, have made citizen journalism more approachable to people worldwide (Citizen news media, n. d. ).We know that citizens can often report breaking n ews more quickly than professional media reporters. such(prenominal) as two predominant groups of jejuneness published information, calls to action, documentation of policy brutality, and matching their planning and activities via Facebook and Twitter (Anemic word picture of, 2012). Another example is was a topic on The Call, and the shows blog back for the topic incorporates citizen-generated content into the posts. The post starts off with a brief intro by host John Schiumo, a square-toed fresh statement that goes (The Call interactive, 2012) The tercet example is At 1025 p. . on May 1, 2011, Keith Urbahn, who happened to be the former chief of staff for Donald Rumsfeld but in this case was functioning as a citizen journalist, tweeted So Im told by a reputable person (How citizen journalism, 2012) The finale example is Online petitions undoubtedly, though, do represent a fabulous means of exercising ones civic voice and supplement a response from public officials. In this example, New York City restored most of the proposed cuts to its public library budget due (Petition power, 2012) As those examples tells us citizen journalism is more and more popular for media audiences.This is the outcome of development of Internet technology and development of mobile phone technology. Today, you can use your mobile phone to surf the internet while watch a TV programme, or watch a programme that was on TV last night on your smartphone while you are on the way to work and so on. There are similarly many changes in peoples life. Conclusions All over the world, as audiences increasingly take control of their media and communications use, traditional communication channel models are being strained to adapt quickly to the new realities of the digital era. (Convergence Review, 2010. From the quote, we know that audiences and publics play important roles. Everyone has been in an audience, we have all been part of a group of people who come in concert to experience film, music, foods, traveling or other social activities. In media convergence, All media events are audiences events since they require people to hang out in media time-spaces where they physically, mentally and emotionally shoot with media materials, technologies and power structures. (Ross, 2003. p. 6). Audiences are any group of people who receive a media text, it could be ny format such as Internet, TV news, radio programmes, newspapers and so on. Audiences are not only be audience any more, they also could be consumers and users at the same time in new media terms. They are not a group of people who receive messages and be passive any more, they are more active, participate and interactive with media convergence. Word count 2106 References Anemic Portrayal of. (n. d). Retrieved October 12, 2012 from http//mobilekazar. word press. com/2012/02/10/anemic-portrayal-of-the-digital-road-to-egypts-revolution/ Boyd, D. (2005). Why youth Social Network Sites The Role of Networked P ublics in Teenage Social Life, in Youth, Identity and Digital Media, Cambridge MIT Press, pp. 119-142. Citizen Journalism. (n. d). Retrieved October 12, 2012 from http//mashable. com/follo w/topics/citizen-journalism/ Convergence Review. (2010). 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